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Digital Marketing & Organic Growth

SEO Services: Technical SEO, Local SEO & AEO/GEO Readiness

We make business websites easier for search engines to crawl, index and understand, help keep your Google Business Profile accurate, and structure your content so AI-powered search tools can interpret it. The work is technical and content-focused. We don't sell ranking guarantees, because no one can honestly deliver them.

Who This Is For and What It Fixes

Most visibility problems we see are technical or structural: pages search engines can't reach, can't tell apart, or can't connect to a real business.

Who This Service Is For

  • Businesses whose site doesn't appear when people search for the services it offers.
  • Local businesses whose map listing is incomplete, unverified or inconsistent with their website.
  • Companies after a redesign or migration that changed URLs and lost search visibility.
  • Websites built by us or by others, including custom, WordPress and Shopify sites.

Common Problems We Address

  • Important pages missing from the search index, or blocked by robots.txt or noindex tags.
  • Duplicate, missing or unclear page titles, descriptions and headings.
  • Slow pages on mobile, broken links and long redirect chains.
  • No clear page for each service, so search engines can't match pages to queries.
  • Business name, address and phone details that differ across the site and listings.

Three Areas of Organic Search Work

They overlap, so most engagements start with a single review that covers all three.

Technical SEO & Audits

A structured review of how search engines crawl and index your site, followed by fixes in priority order.

  • robots.txt, sitemaps, canonicals and status codes
  • Titles, descriptions and heading structure
  • Site structure and internal linking
  • Page speed and Core Web Vitals checks
  • Google Search Console setup and review

Google Business Profile & Local SEO

Helping customers nearby find accurate details for your business on Google Search and Maps.

  • Profile categories, hours, services and photos
  • Consistent name, address and phone details
  • A location page with genuine local information
  • A simple, honest process for asking customers for reviews

AEO & GEO Readiness

Answer engine optimisation (AEO) and generative engine optimisation (GEO) are emerging terms for making content easy for answer-style and AI-generated search results to understand.

  • Direct answers to real customer questions
  • Clear page structure and headings
  • Structured data that matches visible content
  • Consistent business facts across your site

About AEO, GEO and structured data: these practices help search engines and AI tools interpret your pages, but they don't control what those systems choose to show. Structured data, an llms.txt file or any other markup does not guarantee rankings, rich results or citations in AI-generated answers.

What's Included, and What Isn't

Included

  • An audit report listing issues in priority order, with the reason each one matters.
  • Fixes made directly where we have access to the site, or clear instructions for your developer.
  • Search Console and Business Profile checks, using access you grant.
  • Content structure recommendations for your service and location pages.
  • A re-check after changes go live, confirming the technical fixes are in place.

Not Included

  • Guaranteed rankings, traffic, leads or AI citations.
  • Buying links, fake reviews or any tactic that breaks search engine guidelines.
  • Thin "doorway" pages for every nearby neighbourhood or city.
  • Paid ads and social media marketing, which are covered on our digital marketing page.

How an SEO Engagement Runs

01

Access & Audit

With access to your site, Search Console and Business Profile, we review crawling, indexing, content structure and listings.

02

Prioritised Plan

Issues ranked by likely impact and effort, so the most important fixes happen first.

03

Fixes & Content Structure

Technical fixes, metadata, internal links, structured data and page structure, made by us or your developer.

04

Re-check & Handover

We confirm the changes are live and working, request recrawls where useful, and document what was done.

What We Need to Estimate the Work

  • Your website address and the platform it runs on (custom, WordPress, Shopify or other).
  • Whether we'll have access to the site's code or content management system.
  • Access to Google Search Console and your Business Profile, if they exist.
  • Your main services and the areas you serve.
  • Any recent redesign, migration or domain change.

Related Work

Questions About SEO Work

How soon will changes show up in search?

It varies. Search engines recrawl and re-evaluate pages on their own schedule, and results depend on competition and many factors outside anyone's control, so we don't promise a timeframe. What we can do is confirm the fixes are live and request recrawls of key pages through Search Console.

Will structured data or llms.txt get us cited by AI tools?

Not on its own. Accurate structured data and a clear llms.txt file can help systems interpret your site, but each search engine and AI tool decides independently what to show or cite. Clear, accurate, useful content matters more than any single file or tag.

Do we need a separate page for every area we serve?

Usually not. Near-identical pages for each neighbourhood are treated as doorway pages and can hurt more than help. A location page makes sense where you have a real presence and something specific to say about serving that area.

Can you work on a website you didn't build?

Usually, yes, as long as we get access to the code or content management system, or can work alongside your developer. If the site needs deeper changes, our web development team can take those on.

Want to Know What's Holding Your Site Back?

Share your website address and what you'd like people to find you for. We'll review it and explain what we'd fix first.