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We designed and developed a modern corporate website for KNS Metal Solutions to establish a strong online presence, showcase products and services, improve customer engagement and generate business enquiries, turning passive traffic into qualified project leads.
KNS Metal Solutions lacked a modern digital presence, relying heavily on offline brochures and word-of-mouth. Their legacy web page was outdated, unresponsive on mobile screens, and failed to appear in search queries for key metal fabrication services. Additionally, they lacked a structured way for potential clients to upload CAD design blueprints and request custom engineering estimates online.
Audited competing industrial websites and identified key opportunities to optimize search ranking and inquiry conversion rate, reviewing the high-volume search terms used by engineering procurement managers.
Mapped a clear visitor journey focusing on seamless navigation from the services list directly to custom inquiry forms, designing secure upload paths for CAD file schemas.
Created a premium corporate design using custom typography, subtle scroll animations, and a responsive showcase layout, utilizing high-resolution imagery and industrial design tones.
Implemented responsive frontend templates using HTML/CSS/JavaScript and built a secure inquiry pipeline in the Django backend, configuring automatic email triggers for the sales team.
Validated contact form submissions, optimized asset delivery for fast load speeds, and tested responsive screen sizes, assuring cross-browser compatibility.
Configured SSL certifications and hosted the website on a secure VPS server for maximum uptime, connecting Google Search Console metrics for indexing checks.